Wednesday, December 15, 2010

Why is TV still here????

Gone are the times when we went berserk on watching bollywood celebs in new ad campaigns on our idiot box. Is the TV viewer ship getting obsolete or watching a celeb is a mundane sight?

Recently, the cola brand major launched it's new campaign featuring one of the current heartthrobs of the bollywood on digital media before launching it on the TV. This was done just to create a viral effect as the brands TG is the youth which without any doubts has made digital media and social media their primary lifeline. The strategist must have contemplated before getting to this decision of targeting around 5million of its target group people. As I myself fall under its TG I would not deny that I was excited to watch an AD featuring a star and a creative theme first on my mobile phone, but I believe many among the TG did not act as was intended by the cola company.

Is it because people might have ignored it and waited for the ad on TV or the marketing wasn't fierce?

I agree that the media both social and digital has everything what an individual needs be it TV serials, Documentaries, movies, live shows and matched, FB etc and thereby taking over the market of the a regular TV, but it seems contradictory when we all see a fierce competition among the LCD and LED makers which on an average semianually launches some new kind of TV.


To sum it all I am still confused and would really appreciate if anyone explains me why :-

1) Campaign on Digital Media(as in the above cola case) is not able to match the popularity when compared to the same campaign on TV?

2) Why is the TV market still growing amid the omnipresent social and digital media that houses everything. well Almost!!

Saturday, May 9, 2009

Fastest to break the FAST

What have you done, you idiot?”.

Rajat and I shouted at Yogi in chorus. I don’t know why we forgot we were attending Mr.Chaudhary’s NACP lecture.(The man who almost raped me in his very 1st class for wearing low rise jeans teamed with wrist bands and other accessories that is common with almost every college guy. I guess its just complex and jealousy of not wearing such clothes themselves..Huh!!!)

The result, all three of us were enjoying Navy Cut( I know people smoking Navy Cut are not treated in Apollo, but who cares in college, I am ashamed of smoking it , Yogi and I have switched to Classic Milds now and Rajat has quit smoking for good.) just outside the college gate. Mr. Chaudhary didn’t knw we have been rewarded on the very 1st day of the Navratras for keeping fast( he thought he has punished us , poor baldy!! Rewarded(taunt for Rajat who was good at studies and literally for yogi and me for we having the relief of not attending the Hitler’s lecture)

I was infuriated with Yogi ‘coz we had decided last day that we would be keeping all nine days fast and not break this fast , leave beside non-veg (Shawarma nad chicken biryani was our staple diet, and we all knew it was really hard, specially for Yogi and me). Yogi had ate the whole lunch box in the very first class, that was filled with delicious chicken macaroni, courtesy Mr. Cool Dude, Faiz Raza.

“ Fuck you Yogi!! “ I almost lunged at him.( I don’t know whether it was due to the fact I didn’t get the opportunity to have the macaroni or due to the promise of keeping fast on the navratras. Rajat shouted because he is god fearing like all Allahabadi Brahmins are)

“ Fuck you.. Mr. “Nobody” !!” Yogi retaliated , I know its very difficult to make Yogi realize about his mistakes, but I had to as I would be missing all the lips smacking non veg dishes that were served in the CC , NFC. His remarks are harsh sometimes but Mr . Nobody .Fuck Mr. Fat ass . I clenched my teeth in anger but was wise enough not to hit the Yogi Bear (Bear weighs more that 100 kgs). I almost leveled my irregular surfaces front tooth. I believe people can do this tooth leveling job and refrain themselves from paying huge dentist bills just by getting humiliated remarks and clenching teeth.

Rajat ,the guy who thinks a lot , calculates and then wait for the right moment to hit (yes he hits , not literally but does it to the mind when ever he speaks).

I was looking at Mr. Super Clever, wise, and what not, smiling away at us as if two kids were fighting to sit on a see-saw obviously thinking of how would it look like when there is 120 kgs at on eend and a nere 62 at the another. I finally signaled him to say something .

“Guys, I knew already that you both can fuck each other only”..(Now, why the hell did Mr. Perfect say this. He is no Brad Pitt.)

“Rajat, don’t change the fucking topic. You only find reasons for criticizing someone.” I screamed back.

P.S. To be continued..till then kep bloggong..Cheers

Thursday, April 16, 2009

Come in or get lost !!!!!

Humans use certain physical gestures to describe certain actions. For eg. humans act like playing a Damru when they have to say that they do not know about the topic asked (crazy yet funny). Similarly, when people shrug their shoulders, it might mean a couple of different things

1) you don’t care.
2) you are clueless.

Now, you must be thinking that these gestures could be interpreted on the basis of the circumstances involved, but , sometimes either it’s a bad luck or the person is the biggest jackass, who does just the opposite of what the gesture is meant for.

Well, I have always had a confusion understanding these Human gestures because trust me there are certain gestures that definitely mean more than one thing, like flying a kite :)(boys in India, as confirmed by a survey, see(http://digg.com/educational/Worldwide_Average_Age_of_Virginity_Loss_2) wait till the age of 19.8, now how does this weird figure is given by these survey people, anyways I don't agree with this , because logically thinking males start realizing the purpose of their very own hands and its sole purpose, till the time they get the the chance to explore why condoms are made for!!)I just mentioned this as you may compare the kite flying with the M process.

Now , there are certain circumstances which for the sake of understanding is termed as “Laugh at me “ circumstances(only I have termed it ) and the following incident had to happen infront of 63, may be 64 people (I don’t remember) (.Fuck the bad luck)


A young handsome first year engg. college stud dressed in slim fit jeans and a body hugging t-shirt was very confident to make a Tom Cruise - Top Gun entry in his very first class.

It was a sunny but breezy,( because of the greenery around the college campus) August morning (typically as that in , New friends colony, New Delhi). The wind trying hard to mess up his well gelled long hair but at last our boy had the last laugh. His biceps flexing as he makes an entry into the college(obviously when girls took notice) his chest expands a full 4 inches.

A few minutes later just when he was making an entrance in the class (not at all afraid of reaching a well 15 minutes late for the class) with a smile on the face …

“May I come in sir??” (his eye on all the pretty ladies in the front row)

The prof didn’t say anything (probably as it was the first lecture), but just did something with the first two fingers of his right hand as if giving final strokes with a brush to his masterpiece (his eyes stuck deep inside the book as if the oldie was reading the P*** book first time after his college days).

The boy without saying anything came out of the class and started walking back , when he heard a roar of laughter from his class , he swiveled back with a intriguing spirit (now spirits all bogged down and a sense of becoming a subject of mockery in front of the whole class), and to add to his misery he saw the prof standing out and shouting(trying to roar but sounded like a sheepish yelp)

Hey!! Where do you think you are going?

The confused boy ( you all must have now realized who this joker was) replied

“Sir , I am sorry but you only signaled me to leave ..”

“Stupid I was signaling u to come in, you fool”(I have always believed that these gestures are confusing!!!!)

Imagine the first day , first class in the college (with all the publicity n praise I wanted to have) resulted in a night mare.

Well, now you must be thinking that what was supposed to be a dream entry for me had become a never healing sore for the rest of my life. That’s what I thought after this incident but the Almighty had a sweet surprise in store for me.

Later , I came to know that the students were not laughing at me but at the prof for a fresher just walking out of his class like a freedom fighters used to do counter attack those cruel and satanic colonial Britishers,( The prof had asked the student that where did I go after his Bloody hand signal).

And yes after that I had to live up to the expectations of my class mates and some delhi girls who thought I am cool n daring (trust me I am the biggest fool on earth!!..daring, may be Rajat YKS Sumit Rahul or Agastya will tell you better . Now don't strain ur brains out thinking who the hell are thay? These smart asses will be discussed later in my next posts..trust me you would have never met such punters!!) about doing these daring things again and again .(never told them that I misunderstood the prof’s action)

After this incident I vowed to understand all these physical gestures Thanks to youtube I can now say that I understand them properly.

Like, just now Agastya is showing the ring in his middle finger, a green sapphire, beautiful I must say.(I don’t why is he showing it, I have been looking at it since 5 years now and have praised it a lot, anyway , I will praise his ring again).

“Nice ring brother. I love that, but I have seen and praised it a hundred times!” I smiled at Agastya.

Everybody in the room where I was telling the truth about the above incident stared at me with dumbstruck eyes, even the house fly that was flying around me slammed itself against the wall after hearing me. Everybody looked at each other and then there was half an hour laughing session in the room.

Wednesday, April 8, 2009

Is Singh King?

Only yesterday a man whom we have never heard of has suddenly become a "HERO", well , may be!

Jarnail Singh of some Hindi Newspaper hurled the "Shoe Missile" on Mr. Home Minister aka Mr.P.Chidambaram during a Press Conference at the Congress headquarters in New Delhi.. Now, I agree that somewhere this hero is MISinspired by the hooliganism of the Iraqi journo, but I doubt his feelings(or he was too desperate) because the intensity and fire with which the Iraqi journo hit the once most powerful man in the world was too much to be compared with that thrown by Jarnail Singh, people will agree with me if they had seen the footage in which it just seems that he is handing over his shoes to a Bare Footed Chidambaram(walking like that to beg for vote :)).

This just made me think can anyone just walk up like that take out his shoe sandals or whatever and throw on someone in INDIA. Is this what our Democracy is all about , may be people have misinterpreted the meaning. I believe people like Jarnail Singh should be taken to task and taught about the responsibilities and etiquettes a journo should have.

Being given such a responsible task of a journalist attending so many important venues to cover story for the masses a person should not be doing this. On top of it PC pardoned him(HE IS SOO KIND @##$@%%).I wish this would have happened some time back when there were no elections in sight and I wonder what Mr.Hero would have gone through(HELL!! someone hear?).


How could our poilticians, ministers pardon something that would definitely give rise to more such violent acts. This is what these people are all about, double faced, just to make sure that their votes dosen't get cut down, they keep the trial and order on stake. And by the way I did not know that PC is the new law maker of our country deciding whether some one should be punished or not. Imagine Jarnail Singh seriously losing his head and doing something that would posed a serious security threat to many others present during the Press Conference.

What do we portray to the world leaders who address the press when they visit India, may be they have to think twice before attending them for the next time.

Well everybody would be thinking by now that why am I not talking about the person because of whom this all happened ,Jagdish Tyler. He is accused in the 1984 Sikh riots which happened after the assassination of former Indian Prime Minister Indira Gandhi by her Sikh bodyguards. CBI had given a clean chit to Tytler in the case recently much to the dismay of the entire Sikh community. They felt the centre had used its power over the CBI ahead of the the crucial elections.

PC kept quiet and refused to answer Jarnail Singh who accused the the Congress of denying justice to the Sikhs.

I agree these parties can do anything just for their mere selfishness , but there are other ways to protest ,we don't want to be counted among some barbaric countries.

We are INDIANS and we should be proud of the democracy , we should enjoy our fundamental rights but not misuse them. Let us all together condemn this act both by Jarnail and PC and raise a voice against it and not support and give price reward to some loser , you understand what I mean.

And yes Singh is not King this time.

Now please voice in your comments.

Cheers

Tuesday, April 7, 2009

Jai HO!!!!!

I was not into politics until recently but some disputes poke me to laugh till my stomach aches and that's why I thought to write . The recent dispute over Academic Award winning score of Jai Ho between BJP and NCP has created a havoc not only in the minds of Politicians but has given a new issue to talk on to the media rritators (the mediators between public and "public").


The advertisers for NCP (JWT to be precise) has taken copyrights of AR Rehman composed Jai Ho from the movie Slumdog Millionaire for whopping Rs 1Crore sum and has warned BJP not to use any lines from the song for her benefit. BJP, as a counter attack, has used Kushal Neta, Nirnayak Sarkaar(Able leader, decisive government) for her campaigns of 2009 elections which are scheduled from April 15th to May 13th.

At first BJP made an insulting comment against NCP for her incompetency and having so many slum-dwellers even after 60 years of independence and then using a term which is already between tug-of-war of the Production team of SM and the slum-dwellers for comparing them with dogs. This is a different story altogether but my opinion says that using any song or term won't give your party a boost (the BJP must have experienced this at the time of previous elections, Remember the Feel Good Factor) and the only thing which will matter is what have you done so far, the irony is people realise it too late (especially the political leaders). After enjoying five years of free income and seeing ups and downs of its fellow countrymen political parties seldom change their attitude towards benefitting the country.

Instead of fighting over an irrelevant point (slogan) if they had used the brains for removing the poverty or atleast upgrading the level of people (not of their party alone) in any manner, I'm sure they wouldn't needed an election. But as the scenario is quite opposite it should be the time is not far when elections have to be conducted each year or for the worse case on monthly basis.

I don't predict the results of the election and hope the deserved candidate wins but it's upon us to elect her/him and we on our own can do it because someone has said, "If you want things better, Do it yourself". We as a country are admired in the world but as individuals we are treated as an idiot and that's because of only us because we don't care who our leader is, who are we following and whether he is leading us in a right direction.

Don't become a fool and use your votes to elect the right candidate so you
won't have to complaint again.

Comments Bhartiyon....

Cheers!

Thursday, April 2, 2009

Wednesday, April 1, 2009

Are we really poor?

Well my bhartiya bhaiyo/beheno, its just that I was sitting idle in my office just surfing the net when I saw something which just brought me back into the real world.

Now, dont think I saw some gorgeous looking actress in skimpy clothes LOLZ it was in wikipedia where I saw the amount that i spent by our government on a single unit of Su-30MKI, well people who dont know what this is...its a Air superiority fighter, Multirole Fighter, Strike Fighter. The amount is so much that if invested can take care of several needy people for years(I am just talking about the cost spent on a single unit just imagine) the amount is a whooping US$37 million now as we all INDIANS have this habit of converting dollar to rupee I calculated it and found it to be 1868500000/- ONLY...lOLZ more than one hundred and eighty six crores. WHOOFFF.
and you would be amazed to know this that till now our government who is all so willing to eradicate poverty has already produced 116 units ((now do ur own calculation ))

After knowing all this I just asked myself are we really poor or we want to live into that feeling of being called a poor uneducated country. I know many people must be thinking from the defense strength point of view. I am still confused let me be true.. but is that any thing that can be done?? or any alternative??

please do post your comments and lets see what our FUTURE BHARTIYA people says...till then cheers